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Building a brand can be a daunting task, especially in the ultra-competitive markets of cosmetics and alcohol... but Cara Kamenev has taken on both with incredible success! Cara Kamenev is a co-founder and CEO of Thomas Ashbourne, the young, ready-to-sip canned and bottled craft cocktail brand that launched last year.
Before joining Thomas Ashbourne, she was a rising star at L'Oreal Paris in the US for nearly 10 years where she served as Vice President of Brand Engagement, focusing on brand equity marketing, paid media and digital while also managing celebrity and brand ambassadors on global and local initiatives.
Although she was incredibly successful, she felt it was time for a change (in her personal life at this time, she was going through a divorce and was raising her daughter on her own) - and the jump was huge - she was diving head first into a different category and was responsible for building an entire team and brand.
The brand is young and fun and backed by amazing celebrity partners including Sarah Jessica Parker (The Perfect Cosmo), Ashley Benson, Rosario Dawson, Vanessa Hudgens (The Margalicious) and more to come.
CEO
An engaged and dynamic leader, Cara Kamenev is CEO of the young and wildly dignified
Thomas Ashbourne, a premium craft cocktail company that launched in the spring of 2022.
Recognized as a collaborative and inclusive partner Kamenev built a first rate team of celebrity
partners (founding partners include Sara Jessica Parker, Vanessa Hudgens, Rosario Dawson,
Ashley Benson and Playboi Carti) and beverage industry professionals that successfully help
Thomas Ashbourne stand apart from others in the ready-to-sip category. As a first time CEO,
Kamenev is proud to count herself among the 4% of women who make up C-Suite positions in
the beverage industry and is dedicated to help grow that number.
A proven brand builder Kamenev has more than 15 years of experience running marketing,
business development and investor relations at Fortune 10 companies in the beauty and CPG
industries. Formerly the Vice President of Brand Engagement for L’Oreal Paris, Kamenev
guided marketing for the brand in the US focusing on brand equity marketing, social media, paid
media, digital and philanthropy, specifically the growth and expansion of the Women of Worth
program. She managed celebrity and brand ambassadors for L’Oreal Paris’s domestic and
global initiatives and was responsible for the strategic development of global platforms including
Cannes and Paris Fashion Week. Kamenev has also served as the AVP of Communications
and Content on the L’Oreal Paris Corporate Communications team.
Kamenev has worked in the Business Development and Communicat…
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