Abby McKiernan

Chief Marketing Officer

As the founder of Spark in the Dark, a nonprofit connecting individuals in need with resources, I've spearheaded a movement that has empowered over 30,000 members and 18 volunteers across Michigan, facilitating the resolution of over 100,000 needs since 2017. With a mission to enable direct assistance anytime, anywhere, Spark embodies the power of community support
Recognizing the need for businesses to maximize their social impact, I co-founded HelpLink, a platform revolutionizing corporate philanthropy. With HelpLink, I'm passionate about streamlining corporate giving, ensuring businesses can support local causes while prioritizing the needs of their employees. Our innovative approach fosters a culture of giving within organizations and communities, enhancing brand reputation and driving meaningful change.
As an entrepreneur committed to driving social impact through technology and innovation, I bring over 12 years of experience in marketing, public relations, and nonprofit leadership. Named one of the 2022 "40 under 40" to watch in Northern Michigan and recognized as one of the region's most influential women, I've been honored for my dedication to community building and philanthropy. Additionally, Spark in the Dark was awarded the 2020 Torch of Ethics by the Better Business Bureau and selected as one of 77 organizations worldwide for the 2020 Facebook Community Accelerator, receiving direct training from Meta (Facebook).